GENU.N

  In recent years, Thailand has emerged as one of the leading countries in Southeast Asia to embrace digital payments. While cash has long been the dominant mode of transaction in the country, the rapid adoption of contactless payments is steadily driving Thailand toward a more cashless society. This transition is not only reshaping the way Thais shop and pay for services but also transforming the broader financial landscape, creating new opportunities for businesses and consumers alike. Contactless payments , which allow consumers to make quick and secure transactions by simply tapping their cards or smartphones, have become a key enabler in this journey. The Rise of Contactless Payments in Thailand Thailand has witnessed a surge in the popularity of contactless payment methods in recent years, driven by several factors, including the increasing availability of smartphones, the government's push for digital transformation, and changing consumer behaviour. One of the key developmen...

 In today’s fast-paced digital world, customer engagement has become a critical factor for the success of any business. Engaged customers are not only more likely to make repeat purchases but also advocate for your brand, boosting your reputation and increasing your overall sales. But how do you know if your customer engagement strategies are truly working? The key lies in effectively measuring and tracking customer engagement . In this blog, we’ll explore the importance of customer engagement, the metrics that matter, and how to track them to ensure your business is fostering meaningful relationships with its customers. What is Customer Engagement? Customer engagement refers to the emotional connection and interaction that customers have with your brand. It goes beyond just purchasing products or services. Customer engagement includes how frequently they interact with your brand, the quality of those interactions, and their overall satisfaction with your brand’s offerings. High cu...

  In the fast-paced digital era, brands continuously seek innovative ways to engage customers and enhance their experiences. Near Field Communication (NFC) technology has emerged as a powerful tool in modern marketing, bridging the gap between the physical and digital worlds. From interactive advertisements to seamless transactions, NFC technology offers a range of possibilities for businesses to connect with their audience effectively. What is NFC Technology? NFC is a short-range wireless communication technology that allows devices to exchange data when placed within a few centimetres of each other. Unlike Bluetooth, NFC doesn't require device pairing or manual configuration, making it user-friendly and instantaneous. This simplicity has made NFC popular for applications such as contactless payments, smart ticketing, and, increasingly, marketing campaigns. How NFC Enhances Marketing Strategies Interactive Advertising Traditional advertisements can be static and fail to engage aud...